myQ | smart garage
Agency: HAVAS
Client: NOISE
Creative Director: Olly Caiden
Executive Producer: Karen Anderson
Design | Storyboard | Animation: Luis Gadea
Additional Animation: Juan Meza
Character Comp: Johel Rivera and Luis Gadea
I teamed up with the folks at Noise to bring a couple of street raccoons to life for a commercial with 3 animated scenes.
MyQ Smart Home is a system of security cameras that make access simple.
Noise came with this idea of having animated raccoons for one of the commercials. We created these little rascals to go through the trash bins and have a feast.
They wanted it to be very classic animation frame by frame but put in this theatrical set up they shot the commercial. For it, the client wanted a color to make them pop out of the black environment plus rim light.
DESIGN
We started with the team at Noise to do an exploration of the main characters. I provided them with a development in not just the look but putting attention to the personalities of each one of them.
